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How might we improve WAZE to better   cater towards the average driver?

KEY DESIGN POINTS

MY ROLE

Gray Zones are where focus groups meet theater. The archive of audio and video files are meant to be used as human resource assets for when departments give presentations based on specific topics. The files are designed to bring out blindspots in a format that includes live,  moderated conversation to sinpire discovery and reflection. 

The response, and the reactions to other people's responses are the experience. 
 

01  Design/ sketch UX wire frames and produce UI assets
02  Create web design through hero banners, the navigation bar, instagram posts etc 
 

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Wireframes

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User Flow

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UI/UX Design

WIREFRAME SKETCHES

Design entire website navigation and user flow. Establish organization, design inspiration was based
on Netflix 

FINAL EXECUTION

Designed UI assets, including color scheme, typography and general branding. 
 

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